Is there a strategy behind the name?

インタークリエーションズ・ブログへようこそ!私はインタークリエーションズの代表を務めながら、オーストラリアの大学で教壇に立っている者です。このブログでは、「海外からみた日本の大学」や自らの「大学教員体験記」など、色々なことを皆さんと共有したいと思っています。あまり深く考え込まずに書きますので、皆さんも同じ気持ちで読んで下されば幸いです。

基本的に英語で書きます。(英語のネイティヴスピーカーなので...お許しください。)

 

Welcome to the InterCreations blog! I look forward to sharing with you my impressions of Japanese universities "from the outside" and my own experiences as an academic staff member at an Australian university. I welcome your comments and questions!

 

First up: a question. What is the most interesting university program (degree, course, etc.) title you've come across? 

 

In Japan, following the government's relaxation of university establishment standards in the 1990s, universities moved quickly to invent new names for their programs. Back then, titles such as Human Science (人間科学) and Welfare Studies (福祉学) sounded strange in contrast to the discipline-based nomenclature that had been used previously. These days, however, such titles are considered mainstream, and even a little boring, compared to some of the "creative" offerings now available at Japanese universities. What is your favorite?

 

Universities overseas have been just as creative. Look at this run-down of some of the interesting degrees now available at UK universities (I like the sound of "Cruise Management"). And how about this list of strange course titles from the US (difficult to choose between "Lego Robotics" and "Maple Syrup")? 

 

How do program titles contribute to (or detract from) a university's brand? Could a more strategic approach to naming academic programs help Japanese universities become more globally competitive? 

 

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Comments: 1
  • #1

    Lorna Rowlett (Saturday, 04 February 2017 22:29)


    Hello very cool blog!! Guy .. Excellent .. Superb .. I'll bookmark your site and take the feeds also? I'm satisfied to search out a lot of useful info right here in the put up, we'd like develop extra strategies in this regard, thanks for sharing. . . . . .

InterCreations provides services that creatively integrate language, organizational strategy and market intelligence to achieve real results in internationalization. Read more . . . 

インター・クリエーションズは、大学国際化のプロフェッショナル集団です。2007年にオーストラリア・メルボルンで設立、日本にも拠点を置いています。

実務経験者と学術研究者が一体となって真の国際化を実現させるソリューションをご提供します。国際化関連の実務でお困りのこと、海外での新展開に関することなど、お気軽にお問い合わせください

 

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