Is there a strategy behind the name?




Welcome to the InterCreations blog! I look forward to sharing with you my impressions of Japanese universities "from the outside" and my own experiences as an academic staff member at an Australian university. I welcome your comments and questions!


First up: a question. What is the most interesting university program (degree, course, etc.) title you've come across? 


In Japan, following the government's relaxation of university establishment standards in the 1990s, universities moved quickly to invent new names for their programs. Back then, titles such as Human Science (人間科学) and Welfare Studies (福祉学) sounded strange in contrast to the discipline-based nomenclature that had been used previously. These days, however, such titles are considered mainstream, and even a little boring, compared to some of the "creative" offerings now available at Japanese universities. What is your favorite?


Universities overseas have been just as creative. Look at this run-down of some of the interesting degrees now available at UK universities (I like the sound of "Cruise Management"). And how about this list of strange course titles from the US (difficult to choose between "Lego Robotics" and "Maple Syrup")? 


How do program titles contribute to (or detract from) a university's brand? Could a more strategic approach to naming academic programs help Japanese universities become more globally competitive? 


Write a comment

Comments: 1
  • #1

    Lorna Rowlett (Saturday, 04 February 2017 22:29)

    Hello very cool blog!! Guy .. Excellent .. Superb .. I'll bookmark your site and take the feeds also? I'm satisfied to search out a lot of useful info right here in the put up, we'd like develop extra strategies in this regard, thanks for sharing. . . . . .

InterCreations provides services that creatively integrate language, organizational strategy and market intelligence to achieve real results in internationalization. Read more . . . 





Share this page!